The 70-hour-week ad you read on Facebook wasn't written line by line by hand. It was researched and drafted by a 7-prompt AI sequence I run through Claude. Voice capture, market positioning, structural layering, proof stacking, full draft — about 30 minutes from blank screen to a draft worth running.
The toolkit you just bought is the line-by-line breakdown of one ad — the 70-hour-week piece you read on Facebook. It shows you exactly why each line works. Annotated, beat by beat, every move named.
Read it tonight. It'll change how you look at every Facebook ad you write from here forward.
The Engine is what produced that ad in the first place.
The toolkit is the autopsy. The Engine is the surgeon.
One shows you a finished ad reverse-engineered. The other writes you a finished ad — for any home-service vertical you serve — in 30 minutes.
Picture next Friday.
You've run the engine on Pool Service, HVAC, Roofing, and Solar. Four bespoke 4,000-word MSLs in your Meta account, each targeting a different sub-audience with pre-selling content built around their specific pain.
CPMs under $20. Show rates north of 70%. Contractors arriving on calls already half-sold — because they read your article before they ever clicked.
That's the Engine, deployed.
The same way the ad pre-sold you on Facebook is exactly how your contractors will get pre-sold reading yours.
The exact 7-prompt sequence I run in Claude to research, structure, and draft a complete MSL. Voice-capture step → market-positioning step → structural-beats step → proof-stacking step → full draft. Each prompt builds on the last; by the end the AI hands you a working 4,000-word draft you polish in your voice and ship. Works in any AI (Claude, GPT, Gemini).
Watch me run the AI engine end-to-end on a brand-new vertical — Pool Service. From blank Claude conversation to finished 4,000-word MSL. Real-time. No edits. You see exactly what to type, what the AI says back, and how to refine each step until the draft is launchable.
22 questions that pull real contractor language out of you BEFORE you run the AI prompts. Without this, the AI drafts come back generic. With it, the AI writes drafts that sound like the contractor at his kitchen table — because it's working from real phrases, not generic patterns.
Step-by-step Meta launch checklist for AI-generated long-form posts. Campaign settings that won't trigger flags. Audience configurations for cold trade traffic. Budget pacing for the first 14 days. What to do when Meta auto-pauses your post (it will).
Full Pool Service, HVAC, and Roofing MSLs — produced through the engine's research-and-draft flow. Read them. Notice they don't read like generic AI output. They read like a contractor wrote them — because the research prompts surface real contractor language before any drafting happens.
Same Meta account that had been getting me one booked call a day — and 50% no-shows — a month earlier. The only thing that changed was running the Engine.
One client retainer pays for the Engine 13× over.
Generic prompts produce generic AI. The Engine is 7 layered research prompts that build on each other — voice capture → market positioning → structural beats → proof stacking → draft. The output isn't a one-shot ChatGPT response. It's a research-informed draft that sounds like the contractor wrote it.
That's the point. The AI writes the draft. You polish maybe 10% of the lines to match your voice. If you can read English and have ever sat on a sales call with a contractor, you can run this in 30 minutes flat.
30-day refund. If you can't generate a usable MSL for your vertical in 30 minutes, I refund every dollar. No questions, no exit interview.
It will be. After the first 100 sold, this goes to $497 permanently. Right now I'm collecting beta-buyer feedback to tighten the prompts. Get in before the price moves.
Most prompt packs are one-shot prompts trying to do everything in a single message. Generic and shallow. The Engine is 7 prompts in sequence — each one feeds the next. Every step is research before drafting. That's why the output doesn't read like AI vomit.
→ One Click. Same Card. Instant Access.
No thanks — just send me the templates instead.30-day refund. If the engine doesn't generate a usable MSL for your vertical in 30 minutes, I'll refund every dollar.